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Whether it be free or a gamble, people want a chance to win something. Casinos understand this and build calendars of events that use drawings, free spins and tournaments to create multiple chances to win. Anyone with a dollar to spend wants to feel they are getting something of value for that dollar. Casinos understand pricing and value like few other businesses. Thousands of focus groups have repeated the same feeling. Gamblers know the odds of winning are not in their favor, but the want to be able to play a sufficient amount of time with the budget they have.
Additionally, casinos price certain food venues to appeal to that need for value. So, as you look at your offerings and customer experience, think about those moments you add value and where you take it away. Sometimes, something as easy as using a POS system that easily emails a receipt can add value to a checkout.
Few really believed the operations would enhance the community. At the last company I worked for, employees performed over 14, hours of community service in only one year. And, yes, I am aware that some people are unable through their own control or forces beyond their control to game responsibly, but this story is amount being a part of the community and encouraging your employees to use their time and perhaps a day or two of yours to be a part of this beautiful city and the surrounding parishes.
Get involved. There are too many needs and I bet given the opportunity, your employees would love to get involved. As a marketer, I constantly look to all industries for examples of best practices. These are the five casino marketing strategies that can easily be adopted by you. A shortened version of this column appeared in the October issue of Biz New Orleans. Will this bring in the new potential gamblers? Those are both great ideas. Matching your offer or promotions to the customer is key.
As an executive host in Oklahoma, we gave away a 20k in home improvements and our ROI was incredible! People want free, even t-shirts they will drive in spend money on 20 points for a shirt! Years ago, one of the properties I worked with was doing an incredible job collecting email addresses. The secret: t-shirts!
Your email address will not be published. This site uses Akismet to reduce spam. Learn how your comment data is processed. Facebook Twitter. A solid strategy unveils a path to success because it identifies where you want to end up. Winning Casino Marketing Strategy: Database Marketing Like any other businesses, casinos compete for the disposable dollars of adults, specifically disposable dollars that adult may choose to use for entertainment. Upload your resume.
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